Book Review: Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

Book Review: Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

"Purple Cow: Transform Your Business by Being Remarkable" is a business book written by marketing expert Seth Godin. The book was first published in 2003 and has since become a classic in the marketing and business world.

The book's main thesis is that in today's crowded marketplace, being "good" is no longer enough. In order to stand out, businesses must be truly remarkable - they must be the "purple cow" that catches people's attention.

Godin argues that traditional forms of advertising, such as billboards and television commercials, are no longer effective in reaching consumers. Instead, businesses must find ways to be remarkable and to spread the word about their products or services through word-of-mouth marketing.

Godin uses the metaphor of a cow to illustrate his point. A cow, he argues, is unremarkable - it is something that people see everyday and take for granted.

However, a purple cow would be something truly remarkable and would catch people's attention. In the same way, businesses must find ways to be different and stand out from the competition in order to succeed.

One of the key strategies that Godin suggests for achieving this is to focus on niche markets.

Rather than trying to appeal to everyone, businesses should find a specific group of people who are passionate about their product or service, and then target that group. By focusing on a niche market, businesses can create a loyal customer base and generate word-of-mouth marketing.

Another important strategy that Godin suggests is to create a "remarkable" product or service. This can be achieved by thinking outside the box and coming up with something truly unique.

For example, creating a new product that solves a problem that no one else has solved, or offering a service that is significantly faster or cheaper than what is currently available.

Godin also emphasizes the importance of storytelling in marketing. A business should tell a story that people can relate to, and that highlights the business's unique selling point. This will help people to remember the business, and to tell others about it.

"Purple Cow: Transform Your Business by Being Remarkable" by Seth Godin is a book that encourages businesses to be remarkable and stand out in order to attract and retain customers. Some key points from the book include:

  1. The idea of the "purple cow," which refers to a product or service that is so unique and remarkable that it stands out in a crowded marketplace.
  2. The importance of being different and standing out in order to be noticed and remembered by consumers.
  3. The idea that traditional advertising is no longer as effective as it once was, and that businesses need to find new ways to get noticed.
  4. The importance of building a loyal customer base by creating a strong connection with consumers through remarkable products and experiences.
  5. The need for businesses to constantly innovate and improve in order to stay relevant and stand out in the marketplace.

Godin stresses the importance of taking risks in business. He argues that most businesses are too risk-averse and that this is holding them back from achieving remarkable success. He encourages businesses to think big and to be bold in their marketing efforts.

Overall, "Purple Cow: Transform Your Business by Being Remarkable" is a thought-provoking and inspiring read for anyone looking to create a truly remarkable business.

Godin's ideas are practical and easy to understand, and his storytelling style makes the book a pleasure to read. The book's main message is that in today's crowded marketplace, being "good" is no longer enough. Businesses must be truly remarkable in order to stand out and be successful.